Lehrstuhl für Marketing - TU Dortmund - Gemeinsam mit Dr. Markus Husemann-Kopetzky (Universität Paderborn) hat Dr. Sören Köcher vom Lehrstuhl für Marketing einen Artikel in der aktuellen Ausgabe des Journal of Marketing
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Der paralysierte Konsument von Frank Huber, Johannes Vogel, Isabel Matthes, Sören Köcher. Bücher | Orell Füssli
![PDF) Should We Reach for the Stars? Examining the Convergence Between Online Product Ratings and Objective Product Quality and Their Impacts on Sales Performance PDF) Should We Reach for the Stars? Examining the Convergence Between Online Product Ratings and Objective Product Quality and Their Impacts on Sales Performance](https://i1.rgstatic.net/publication/328949788_Should_We_Reach_for_the_Stars_Examining_the_Convergence_Between_Online_Product_Ratings_and_Objective_Product_Quality_and_Their_Impacts_on_Sales_Performance/links/5bf92e01458515a69e37bb84/largepreview.png)
PDF) Should We Reach for the Stars? Examining the Convergence Between Online Product Ratings and Objective Product Quality and Their Impacts on Sales Performance
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PDF) The Paradox of Points - Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs
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The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs (Applied Marketing Science / Angewandte Marketingforschung) - Köcher, Sören - Amazon.de: Bücher
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